GO TEAM USA!

Celebrate the World Cup and cheer on Team USA in our new WC x SFP tees!

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CASTRO PRIDE TEES

Celebrate the start of Pride Month in our brand new, unisex Castro Pride ringer tees! These tees were designed by local artist S. A. Fisher, with a nod to queer history.

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ENTER VALHALLA

Gear up for the upcoming Golden State Valkyries season with our newest purple and black tees, hats and beanies!

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ERIK ABEL x SFP

We’re stoked to drop our brand new spring collaborative collection with artist Erik Abel! Grab these fresh fits today!

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GO GIANTS!

Baseball season is BACK! Get your black & orange SFP gear now!

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NEW RELEASES

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WC x SFP Tee
$39.95
WC x SFP Hat
$35.95
Castro Pride Tee
$39.95
Valhalla Hat
$35.95
Valhalla Tee
$39.95
Black & Orange Psychos Tee
$39.95
Psychos Script Tee - Black
$39.95
Psychos Script Tee - Natural
$39.95
Mind Bloom Long Sleeve
$54.00
Women's Bear Essentials Pullover
$64.00
Women's Elemental Cropped Tee - Black
$37.95
Bear Essentials Tee - Heather Grey
$39.95
Kelly's Cove Tee - Vintage White
$39.95
Elemental Tee - Blue
$39.95
175th St Patrick's Day Parade Tee
$22.40 $32.00
Sale
Purple & Black Logo Dad Hat
$35.95
Navy Waffle Beanie w/ Natural/ Poppy Logo
$35.95
Purple Waffle Beanie w/ Black/ White Logo
$35.95
Women's Black & Purple Logo Crop Tee
$37.95
Navy & Poppy Logo Tee
$37.95

ERIK ABEL x SFP

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Kelly's Cove Tee - Vintage White
$39.95
Bear Essentials Tee - Heather Grey
$39.95
Women's Bear Essentials Pullover
$64.00
Women's Elemental Cropped Tee - Black
$37.95
Elemental Tee - Blue
$39.95
Mind Bloom Long Sleeve
$54.00
Mind Bloom Tee
$27.96 $39.95
Sale
Mind Bloom Pullover Hoodie
$73.50
Bear Essentials Tee - Sage Green
$39.95
Elemental Crewneck
$69.95
Elemental Long Sleeve
$44.00
Elemental Jacket
$79.95
Elemental Crop Hoodie
$64.00
Women's Elemental Cropped Tee - Green
$37.95
Kelly's Cove Tee - Yellow
$39.95
Kelly's Cove Pullover Hoodie
$70.00
Kelly's Cove Joggers
$41.60 $52.00
Sale
Women's Gull Logo Cropped Long Sleeve
$42.00
Gull Logo Hat
$35.95
Rust Logo Dad Hat
$35.95

SFP BLOG

Castro Pride Tees

Castro Pride Tees

Celebrate the start of Pride Month in our brand new, unisex Castro Pride ringer tees!  This year's Pride design is a nod to historical buildings and poetry. Nestled next to...
Union Street Festival 2026 Official Merch Partners

Union Street Festival 2026 Official Merch Partners

What’s up Psychos! We’re hyped to be back as the official merch partners for the 48th Annual Union Street Festival 2026 🎉 This year’s official festival tee features artwork by...
Northern California Cherry Blossom Festival 2026

Northern California Cherry Blossom Festival 2026

Spring in San Francisco just hits different—and nothing captures it better than the Northern California Cherry Blossom Festival. We’re hyped to be back in Japantown as Official Merch Partners of...